Observations of the travel habits in the US indicate that an average of 85% of your potential consumers are likely to pass by your establishment at least 10 times a month.
An onsite sign viewed by 85% of the retail market at an average of 10 times a month cost only $0.02 per thousand exposures.
A three hundred line newspaper ad, also run 10 times a month could command only 53% of the market at a cost of $2.81 per thousand exposures.
TV on the other hand cost $9.82 per thousand exposures but could command only 14% of the retailers market with a readership of 11%.
In short, an exterior sign is the most effective, inexpensive money you can spend on advertising!
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