My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

September 1, 2011

Is it time to update your signage?

The main signs for your business are the most important, especially when dealing with potentially new customers. 


You want that sign to be clean and professional, since it is often the first thing a person will see. If you've had the same sign in front of your business for 5+ years, perhaps it might be time to think about a face lift. Updating your signage can do wonders.


One of my most successful customers related this story to me.  She opened an espresso shop in the Wallingford neighborhood with an unlit sign.  One year later we designed and installed a beautiful retro neon sign for her.  She said the very next day business went up 30% and never went down!  Check out the sign below.


This is a fantastic return on your advertising budget.  A neon sign should last 15-17 years and if the sign cost $8000, this makes the cost per month less than $40 per month for marketing that works for you twenty-four hours per day.


What could updating your logo or business signs do for your company?
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