My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

May 17, 2012

Higo Variety Store Sign - Refurbish


Western Neon had the pleasure of being working with Paul Murakami to refurbish the Higo Variety Store signage in the International District.  It is over 35 feet long and is internally illuminated with over 141 feet of neon.
The Higo 10 Cent Store (later Higo Variety Store, located in Seattle at 602-608 S Jackson Street) represents one of the few threads linking the bustle of Seattle's Japantown of the 1930s to recent efforts to revitalize, economically and aesthetically, the International District.
The Higo Variety Store was started by Sanzo Murakami (d. 1945) and his wife Matsuyo Murakami in 1909, and moved by them to the S Jackson Street location in 1932. For 75 years, the overflowing store of imported household goods and foodstuffs continuously provided a sense of home for the residents of Japantown.
A fixture in the history of the International District, the storefront now houses Kobo at Higo, an art gallery, and represents a renewed enthusiasm for the memories and the heritage of Seattle's Japanese Americans.

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