Today's Sign Industry

Today’s sign industry is a significant and growing part of the U.S. and global economies.  Typically, the lowest cost form of advertising; on-premise signs are often the only regular advertising expense for small businesses. The majority of sign customers are individuals and small business owners.

Some of the defining characteristics of the sign industry are:

·        Small manufacturers (less than 20 employees) typically serving a localized customer base

·        Most plants designed to build signs individually or in short production runs

·        Manufacturers often specialized in specific types of signs (electric, carved/routed, architectural, digital printing)

·        In addition to the parts of the sign industry focused on custom production, several dozen sign companies operate with a more national focus, specializing in the quantity production of signs for individual clients – usually national retailers, petroleum companies, and large banks.