Signs are so widespread we hardly notice them. We don't realize their subliminal effect on us, which is one reason why they're so powerful.
An effective on-premise sign is the number one form of advertising for many retail establishments, and during tough economic times, when marketing dollars are scarce, the sign plays an even more critical role in promoting a company’s product or services.
Remember, 85% of your customers live or work within a five-mile radius of your business. When driving to and from work, school and shopping, they pass your location 50 to 60 times a month. Your sign should be designed so that it commands their attention every time they pass.
No matter how good your product or service is, if your sign does not make people stop and shop, you will not be able to compete. In our highly competitive and media-rich world, an investment in professional sign design is money well spent.
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