My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

July 28, 2010

New digs for the Chef in the Hat!

Rover's jaunty "Chef in the Hat," Thierry Rautureau, has longed to hang his chapeau at a little bar-centric bistro, something far less formal than his four-star restaurant, Rover's.  


Luc, named to honor his late father, will have a menu that reaches beyond his native France to embrace global influences. "I don't want to be just a french bistro, even though it'll be a French bistro," he told me, sharing his vision for Luc.   Wonderful outside seating for those glorious Seattle evenings.


What a charming very french sign, ooh, la, la!               


www.thechefinthehat.com

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