My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

June 22, 2016

The public café and showroom is a worldwide first for La Marzocco

If you've ever had an espresso, there's a good chance your barista poured it from a La Marzocco machine. The 89-year-old manufacturer was once the primary supplier for local giant Starbucks; thanks to that former relationship, Seattle became a home away from home for the Italian company, which has its North American headquarters in Ballard.

Now La Marzocco is cutting out the middleman at its first ever public café and showroom in global radio sensation KEXP's new home in the Seattle Center.

In part devoted to La Marzocco’s long history in Seattle, the showroom will be home to an astounding collection of vintage espresso machines and coffee gear. 

A main attraction of the industrial-chic space, inspired by La Marzocco's factory in Florence as well as Italian coffee bars the company helped design in the 1960s, 70s, and 80s, will be the "Roasters in Residence" program. Coffee companies from around the globe will have an opportunity to participate in one-month residencies, brewing their beverages, and selling their beans.

Western Neon did the signage in the cafe, including the thick dimensional letters on the shelves, the illuminated logo window sign, Founder, Piero Bambi's quote on the wall and the brass lion inlaid in the floor. Statues of lions with a raised paw holding a shield with the lily flower, are a symbol of Florence, Italy. 








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