My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

January 28, 2010

First neon sign in America

  • In 1910 Frenchman Georges Claude patented the neon light and as a result we've had the pleasure to see those glowing advertisements since.
  • The world's first neon sign went up in 1912 in a Paris barbershop.
  • In 1923, Georges Claude and his French company Claude Neon, introduced neon gas signs to the United States, by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $24,000.
    Neon lighting quickly became a popular fixture in outdoor advertising. Visible even in daylight, people would stop and stare at the first neon signs dubbed "liquid fire."
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