Data from the U.S. Small Business Administration shows that signage is the least expensive, yet most effective form of advertising available to retailers, and is responsible for half of retailers' customers --- that's right 50 percent.
Businesses can't afford to just 'hang up a shingle' if they want to stay competitive in today's marketplace.
Unlike other types of advertising, your sign works for you 24 hours a day, 7 days a week, 365 days a year, creating the first impression of your business, telling people who you are, where you are and what you offer.
My buddy Joe used to work on neon signs years ago out West. It's nice to see someone who cares to do a good job and gives a rip these days! Good luck to you Carol. Rod Swanson
ReplyDeleteAs a designer I feel that signage is invaluable in the market place. The trick is to design for the most impact for the buck. Signs are like the clothes of a business. Just as you would walk up to someone and inherently make judgements based on their look and tone, so do you for a store front. Just like judging the book by its cover a well designed sign will leave just a little to the viewers imagination. Thats the key! As soon as you get a reader to look at the jacket you got em! A good sign will draw in the view to take a closer look and guess what they are already in your doorway, and what are they thinking now? If the outside is this cool, what does the inside look like?
ReplyDeleteI can't wait to discuss more about custom signage, it's design and what it does for the esoteric value of the environment.