Observations of the travel habits in the US indicate that an average of 85% of your potential consumers are likely to pass by your establishment at least 10 times a month.
An onsite sign viewed by 85% of the retail market at an average of 10 times a month cost only $0.02 per thousand exposures.
A three hundred line newspaper ad, also run 10 times a month could command only 53% of the market at a cost of $2.81 per thousand exposures.
TV on the other hand cost $9.82 per thousand exposures but could command only 14% of the retailers market with a readership of 11%.
In short, an exterior sign is the most effective, inexpensive money you can spend on advertising!
First neon sign in America
Packard dealership in LA
My Dad
The apple doesn't fall far from the tree.
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