My goal is to turn every ugly banner into an iconic beautiful sign.

Nothing says temporary like a banner in front of a business. Now it's okay if you are trying to advertise that you will be opening soon, but come on,
if you are really serious about your business, put up a sign.

You need a sign that tells the public what your business is about, not something flopping in the wind that says
"if this doesn't work out, I'm out of here."

December 17, 2013

Sandwich Environmentalism - Good intentions equal good sandwiches



THEY’RE HOMEGROWN, all right.
Brad Gillis and Ben Friedman. Born months apart. Met in Mrs. O’Neill’s kindergarten class on Mercer Island where (bet you a peanut butter and jelly sandwich) they were the kids most likely to succeed.
Don’t know Homegrown? Imagine a sandwich shop with a social conscience. A very green machine: certified organic ingredients when available, local when possible, packaging that’s recyclable or compostable.
Yeah. These guys grew up here, apples falling from fruitful trees.
“Both our dads were entrepreneurs,” in real-estate development and biotech, explains Friedman. “We grew up around startups, risks. That was always the discussion around the dinner table.” Ditto for nonprofit work and philanthropy.
They call their calling “sandwich environmentalism.”
“Our market is not an economic market, it’s an idealistic one,” says Friedman. And Seattle idealists are voting with their pocketbooks.
These two dynamos just opened their fifth Homegrown shop at 208 Westlake Ave. North today.  It's a beautiful space and the food is very tasty.  Stop down for lunch, you won't be disappointed.







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